Package Design: A Powerful Tool for CPG Brands in Times of Economic Slowdown
Investing in custom package design can actually help companies survive a recession – maybe even thrive.
Design Strategies for Introducing New Global Flavors to the American Market
Introducing new global flavors to the food market? Learn how packaging design can encourage adventurous eating habits and make your product stand out on the shelves.
Appetite Appeal: The Secret Ingredient to Boosting Your Brand Preference
A picture is worth a thousand bites! Learn how stunning food photography can impact consumer perception from our latest article.
Invisible Products: The Importance of Considering Store Lighting in Packaging Design
The store environment presents unique challenges for packaging design. Don't let shadows cast a negative effect on your brand.
Branding 101: Jungian Archetypes
By using Jungian Archetypes to create a consistent brand character, you can tell a compelling story that resonates with your target audience.
Branding 101: Crafting a Logo that Stands Out
A successful logo amplifies unique brand attributes that help customers remember what the brand stands for.
The Millennial Love Affair with Purpose-Driven Brands is Evolving
It's time to pack your bags, marketing pros, because the Millennial love affair with purpose-driven brands is evolving and it's not for the faint of heart.
The Pros and Cons of Using AI Photography: A Design Firm's Perspective
As a design firm, we understand the importance of using cutting-edge technology to bring our clients' visions to life. That's why we've been exploring the use of AI photography in our workflow.