Dessert makes people happy!

Unpacking a Brand Strategy That Resulted in a 40% Sales Increase.

Abilyn’s Frozen Bakery, originally named Chilly Cow, had operated as a local ice cream shop for several years. To expand the business, they started selling their allergen-free ice cream cakes at local grocery stores, with a goal of becoming a regional brand within three years. However, sales were not meeting targets. Then, they received a cease and desist letter from a much larger ice cream brand with a similar name. Forced to rebrand, they needed a new identity that would boost sales and support their regional growth goals. Customer research revealed that flavor was more important than health benefits when choosing indulgent frozen treats.

Photograph of Abilyn's Frozen Bakery ice cream cake package design, cookies-n-cream flavor.
Photograph of Abilyn's Frozen Bakery ice cream cake package design, featuring the flavor "For The Love of Chocolate"
Side panel from the ice cream cake packaging, featuring a series of custom designed icons. The largest icon prompts the reader to "compare our ingredients." The other five icons highlight the all-natural ingredients.

Custom icons designed to call attention to Abilyn’s all-natural, high quality ingredients.

Ora was hired to develop a new brand identity that would make Abilyn’s irresistible. The goal was to boost sales by better aligning the branding with customer priorities.

Scope of Work

  • Brand Strategy 

  • Brand Name + Tag-line 

  • Logo   

  • Website 

  • Package Design 

  • Point-of-Purchase Displays

  • Uniforms 

  • Sell Sheets 

  • Trade Journal Advertisement 

  • Retail Signage

A photograph showing custom designed marketing materials for Abilyn's Frozen Bakery. The image features business cards, gift cards, direct mail envelop, and a product sell sheet.

This strategic redesign resulted in a 40% increase in sales.

photograph showcasing the side panel of Abilyn's Frozen Bakery ice cream cake packaging. The image shows the flavor description and call-outs about the products all-natural ingredients.
Photograph of Abilyn's Frozen Bakery ice cream cake package design, vanilla and chocolate flavor.
Photograph of Abilyn's Frozen Bakery ice cream cake package design, showing a side panel with a slice of cake and some call-outs.
Website design for Abily's Frozen Bakery. The headline says "Hooray!" and includes a stylized photograph of a slice of cake.
Website design for Abily's Frozen Bakery, shown on two iPads. On the left is a view of a product information page. On the right is a view of the product assortment.
Website design for Abily's Frozen Bakery, showing a custom designed footer.
Photograph of a storefront for Abilyn's Frozen Bakery, including posters, awnings, and street signs.