Case Study: Soul Buffalo

First-hand experiences can inspire big changes.

SoulBuffalo takes business leaders, sustainability executives, and innovation teams on inspiring, immersive trips around the world to face global challenges head on. 

As a rapidly growing start-up whose clients are sophisticated business leaders, SoulBuffalo needed to explain their value proposition in a compelling, authentic style. I was hired to equip this travel company with an informative new website. 

Project Rationale

Early on in the process, we established three tenets for the SoulBuffalo brand: immerse, influence and impact. The site leans heavily on travel photography to showcase the beautiful locations SoulBuffalo visits and the problems they’re confronting – balancing between inspiration and confrontation. Prominent, descriptive headlines and subheads make it easy for busy executives to skim the site and still come away with a clear picture of SoulBuffalo’s value proposition. The color palette is light and airy to allow the photography to stand out. A cheery sunflower yellow is used for all buttons, making it easy for visitors to take action.

Website homepage showcasing sustainable expeditions, featuring case studies, blog posts, and leadership experiences. Includes Antarctic exploration, impact optimization, and corporate leadership development. Design is clean and images depict nature and team activities.
Three smartphones displaying app content about wildlife conservation in Zimbabwe, featuring expedition details, insights, and global alignment with UN sustainability goals.
Graphic showing a digital article about a plastic pollution expedition in the Bahamas, featuring images of beach cleanup, a vessel named RCGS Resolute, and scuba divers. Includes text on tackling ocean plastics, 5 Gyres' mobile microplastics lab, and supporting UN sustainability goals.
Tablet displaying a webpage with a yellow and blue color scheme, featuring people in yellow jackets in a snowy mountain scene, a call-to-action for sustainability, and contact information for "Soul Buffalo."
Two smartphones displaying website screens with conservation themes, including "Immerse Influence Impact" and "Expedition to India's Western Ghats: Human/Wildlife Conflict and Biodiversity Loss."
Two digital tablet screens displaying an educational website about wildlife conservation; left tablet features an article on India's Western Ghats with a tiger image, right tablet shows a wildlife blog with a penguin image and various article thumbnails.

Scope Of Work

  • Creative Direction & Design Implementation

  • Copy Direction & Tag-line

  • Website

  • Project Management

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