Is Your Packaging Selling? Or Just Sitting There?

Find out in 20 minutes with this free strategic assessment—then discover exactly where to focus your efforts for maximum sales impact.

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Most mid-market brands have no idea how their packaging actually performs. You suspect it could be better, but you don't know where to start. Should you refresh or redesign? What will move the needle? What’s the ROI?

Without objective benchmarks, you’re stuck:

  • Guessing what needs to change

  • Debating subjective opinions internally

  • Risking expensive redesigns that don't deliver results

  • Watching competitors gain shelf space while you hesitate

Packaging That Sells:
The Strategic Assessment

This isn’t another design checklist. It’s a research-backed diagnostic tool based on analysis of 2025's top-performing package redesigns—brands that achieved sales lifts ranging from 12.5% to 296%.

In 20 minutes, you’ll:

✓ Score your packaging across 7 critical performance dimensions
✓ Identify specific gaps that are costing you sales
✓ Discover your biggest opportunities backed by industry benchmarks
✓ Understand expected ROI for different types of improvements
✓ Get a clear next step—whether that's a quick refresh or full transformation

This assessment has helped brands uncover:

  • Why appetite appeal beats badge-stacking (and how to fix it)

  • Which claims to remove for better clarity (yes, remove)

  • How 5+ year old designs fall behind—even when they look fine

  • What "benefits over badges" actually means in practice

The Five-Part Framework That Reveals Your Biggest Opportunities

Part 1: The Assessment

Rate your packaging across Shelf Impact, Brand Story Clarity, Audience Connection, Sensory Appeal, Competitive Differentiation, Production Viability, and Sustainability Signals.

Part 2: What Your Score Means

Understand whether you need optimization (85-100), strategic refinement (70-84), focused redesign (50-69), or complete transformation (below 50)—plus expected sales lift for each.

Part 3: Deep-Dive Diagnostics

Specific questions and exercises to pinpoint exactly where improvements will have the biggest impact on your bottom line.

Part 4: Proven Principles

Five strategic approaches from 2025's top-performing redesigns, with real results: +200%, +296%, +61% sales increases.

Part 5: Your Action Plan

Clear next steps based on your score, from quick wins to strategic transformations.

Based on 2025 Designalytics Effectiveness Awards research

This assessment framework draws on industry research analyzing hundreds of redesigns. The average successful package update delivers 12.5% sales lift—but strategic, well-executed redesigns regularly achieve 40-200%+ increases.

Created by Ora Brand Strategy + Design

With 30+ years of experience, including Fortune 500 portfolio management at Staples (thousands of SKUs), we know what separates shelf winners from also-rans. Our recent client, Abilyn’s Frozen Bakery, achieved a 40% sales increase through strategic package redesign.

Get Your Free Assessment

Frequently Asked Questions

  • Yes. No credit card, no strings attached. We believe in providing genuine value upfront. If you find it useful and want to go deeper, we offer paid strategy sessions—but there's no obligation.

  • No. The Assessment includes information about our Clarity Session as a natural next step, but we won't contact you to pitch it.

    What we will do: Add you to our mailing list where you'll receive occasional emails with packaging strategy insights, case studies, and practical tips (like the ones in this assessment). These emails are designed to be genuinely helpful, not sales-heavy. You can unsubscribe anytime.

    If you want to work together, you'll reach out to us. We're looking for right-fit clients who value strategic thinking, and that relationship starts with you deciding we're worth a conversation.

  • 20 minutes if you're focused. Some people spend longer on the diagnostic questions because they spark important strategic thinking—that's a feature, not a bug.

  • Perfect timing. This assessment helps you understand what to prioritize before you invest in creative development. It can save you from expensive mistakes or misguided directions.Perfect timing. This assessment helps you understand what to prioritize before you invest in creative development. It can save you from expensive mistakes or misguided directions.

  • Even high-performing packaging has optimization opportunities. The brands that achieved 7-18% lifts in the research weren't starting from terrible—they were going from good to great.